Will Pearson has been commissioned by major car manufacturers to create high-end automotive photography for more than two decades. His 360 car interiors are produced in specialist studios, and are crafted to showcase every detail of a vehicle with complete accuracy.
The 360 assets are commissioned directly by manufacturers for range marketing. They’re used across websites, in kiosks at international motor shows, and in digital campaigns. Unlike CGI renders, which often lack realism, photography retains the authentic feel of a real car interior: the materials, reflections and finishes that matter to discerning buyers.
In addition to 360 car photography, Will also shoots 360 car backplates. So the final image can boast epic views from the car’s windows, windscreens and mirrors, shot at the perfect angle and position on the road.
Why 360 car photography matters
360 car interiors give audiences the chance to step inside a vehicle long before it arrives in showrooms. A BMW virtual tour, a Jaguar interior or a Mercedes saloon can all be explored interactively providing potential customers with a sense of the interior space, the design, and the technology.
Studio workflow
Will shoots car 360s in dedicated automotive studios, where he and his team light and position the vehicles with precision. He captures dozens of high-resolution images, which are then stitched together to create a seamless 360 panorama. The result? A flawless, interactive view of the cabin that can be integrated into digital platforms or displayed at live events.
Project specs
- Clients: Automotive manufacturers
- Medium: Interactive 360 car interiors & panoramic car backplates
- Use cases: Range marketing, websites, kiosks, motor shows
- Strengths: Photographic realism vs CGI, scalable across model ranges
If you’d like to discuss a 360 car project, please don’t hesitate to get in touch.
FAQs
These projects are commissioned directly by automotive manufacturers, and are created as part of the manufacturer’s range marketing materials.
They’re often used on manufacturer websites (often on vehicle-specific microsites), in kiosks at motorshows, and across digital and event campaigns.
Viewers often report that CGI can lack the subtle realism of photography. 360 car interiors capture authentic textures, materials and reflections.
Page last updated: September 2025