This BMW virtual tour features the all-electric iX model and was shot for BMW UK. Shooting luxury vehicles is all about making the beautiful interior finishes accessible to the viewer. Each detail needs to look perfect – both from the opening position and also zoomed right up close – so the viewer can examine each feature in-depth should they wish.
The BMW iX is the all-electric SUV designed to showcase technology, luxury and sustainability. This interactive 360 panorama places you in the driver’s seat, with the chance to explore the cabin in detail. From the glass controls to the panoramic roof, the experience works as a true BMW virtual tour. It offers the sense of being inside the car rather than just looking at pictures of it.
Project specs
- Client: BMW UK Vehicle: BMW iX (all-electric SUV)
- Medium: Interactive 360 car interior virtual tour
- Location: Specialist automotive studio
- Use case: BMW virtual tour for marketing and launch campaigns
Car virtual tours bring potential drivers closer to a car than standard photography ever could. They allow people to get a feel for the textures, finishes and design before stepping into a showroom. For the BMW iX, the virtual tour highlights both the cutting-edge technology and the quiet luxury that define the car’s interior.
I shot the iX in a specialist car studio. The final 360 is created by shooting multiple individual images which are then stitched together to create the full canvas for the 360 image. To discuss commissioning a car interior virtual tour, please get in touch.
FAQs
Yes they re designed to work smoothly on phones, tablets and desktops.
Still images have great value, but an interactive 360 lets people explore the car for themselves, moving through the space just as they would in real life.
Yes, we’ve created many car virtual tours for manufacturers to use as part of their range marketing materials. You can view further car 360 examples here.
Page last updated: September 2025